SimpliBank

In my role as a user experience designer and researcher, I created wireframes and personas to help me understand the target audience and what they were looking for in a banking app. My goal was to create an app that was easy to use and that would simplify frequently used interactions.

I used Adobe XD to create the wireframes and design the user interface. This allowed me to experiment with different designs and get a sense of what would work best for the users.

The problem with most other similar apps is that they are cluttered and difficult to navigate. This makes it difficult for users to perform basic tasks, such as checking their account balance or transferring money. This frustration can lead to users switching to a different app, which is not good for business.

The goal of SimpliBank is to simplify frequently used interactions and create a clean and appealing user experience. I wanted to make it easy for users to perform basic tasks, such as checking their account balance or transferring money.

The design process was focused on creating an intuitive and straightforward experience for the users. I used a minimalist design to create a clean and uncluttered interface. The use of clear and concise typography, along with bold and vibrant colors, helps to make the app visually appealing. I made these design choices to make the app more accessible and user-friendly for users.

Meet Sarah, a busy working mom who has limited time to handle her finances. She used to dread logging into her banking app because of its confusing layout and cluttered interface. But then she discovered SimpliBank and her life changed. With its clean and intuitive design, she can now easily check her account balance and transfer money with just a few taps. Sarah no longer dreads logging into her banking app and is now able to manage her finances with ease.