As the project manager, visual designer, and content strategist, I led the comprehensive rebranding effort, which included the development of a new brand identity from the ground up. This involved crafting a new mission statement, arranging the content, and creating a promotion strategy.

I also developed a complete visual design guideline, which included various social media post demos and a content calendar. To help with the workload, I hired a copywriter to work alongside me. We began by connecting with the client to understand their needs and gather the client brief.

Once we had a clear understanding of the client’s vision, I proposed three visual directions and brand personalities. After receiving the client’s feedback, we locked down the direction and produced a high-fidelity prototype.

During the 8-month-long process, the client was thrilled with the result, and even requested that we also restructure the website and customize the theme of the existing online store. In the end, the store was given a new lease of life, complete with a fresh and modern feel that appealed to the younger target audience.

Overall, this project was a resounding success and a testament to the power of strong collaboration, effective communication, and thoughtful design. It was an honor to be part of such a rewarding project, and I look forward to similar challenges in the future.

From the ideation stage, I was fully engaged in the project, working tirelessly to bring the client’s vision to life. Over three weeks, I collaborated closely with the client, drafting 10 revisions and engaging in daily communication to ensure that we were always on the same page. Once we agreed on the direction, I moved on to design a high-fidelity mockup.

During the following two weeks, we worked together in the production stage, handpicking talent, contacting a photo studio and photographer, and organizing a studio shoot. As the art director, I provided guidance and direction to the photographer and talent, working closely with the client to ensure that we achieved the desired result.

In the final production stage, I was responsible for overseeing the test print sampling process, looking out for any color mismatch, and providing feedback to the artwork team. I also made minor changes to the final output on the printed material, ensuring that it was of the highest quality possible.

The project was a huge success, thanks to the collaboration, hard work, and dedication of the entire team. It was an honor to be part of this amazing project, and I look forward to more opportunities to create meaningful and impactful designs.

I must admit, designing an extremely long-form printed advertisement was a new challenge for me. The format was quite tricky, and it took some time to figure out how to fit everything in while maintaining a clean and organized layout. But with careful planning and attention to detail, I was able to come up with a design that met the client’s brief.

From the initial ideation stage, I was fully engaged in the project. I worked closely with the client to understand their vision and collaborated with them to create a concept that highlighted the numerous benefits of working in the insurance industry. Once we had a clear direction, I began drafting multiple revisions, seeking feedback from the client and making adjustments as necessary.

As the project progressed, I learned the importance of effective communication. I worked hard to stay in touch with the client throughout the design process, updating them on my progress and seeking their input at each stage.

In the end, the project turned out to be a great success. The client was thrilled with the final design, which effectively represented the company’s values and promoted them in a positive light. It was an exciting and challenging project, and I feel proud to have been a part of it. I am confident that this project will inspire many young people to consider a career in the insurance profession.