Justin Leung
is a UI/UX Designer

with 7 years of experience, currently working at Beyond Eternity Space in Hong Kong, dedicated to enhancing cryptocurrency and live-streaming sports applications for the Asia Pacific market. When off-duty, he creates artwork.
LinkedInSchedule a meetinghello@ljustin.com
Making - Cover Image
Client logo

Making B2B Bill Payment

  • Contribution:
  • User Experience
  • Prototyping
  • Branding
  • UI Design
  • Design System
  • Role:
  • Lead Product Designer
  • Due to NDA, the Case Study
    is not available.
Webpage Design (Figma)Brand Design (PDF)
Merlin Flow™ streamlines B2B payments for Philippine companies through a secure web platform with user-friendly interfaces. By simplifying registration, approvals, payments and tracking, Merlin Flow™ enhances transaction security, timeliness and oversight. The responsive platform aims to facilitate financial workflows for enterprises.

We created a logo, produced brand guidelines, remastered the User Experience, and designed a slick, easy-to-use interface. We built a new design system and applied it across desktop and mobile apps, and promotion material.
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^ Design System contains visual principles, UI styles, iconography, and Figma components.
^ Streamline workflows and align teams with our intuitive, developer-friendly flowcharts. Our diagrams distill complex processes into clear, visual maps that enhance collaboration.
Client logo

Improving the way coaches and clients connect.

  • Contribution:
  • Content Audit
  • User Journeys
  • User Experience
  • Prototyping
  • UI Design
  • Role:
  • UI & UX Designer
Case Study (PDF)Prototype (Invision)

Fitin, a platform connecting people to diverse fitness classes, asked us to help create an inclusive, accessible experience for all.

We audited their content, mapped user journeys, improved UX, and created prototypes and UI designs based on diverse user needs.The result: an easy-to-navigate, informative, interactive website.

Through competitor analysis and user research, we uncovered ways to optimize Fitin's site. We developed a content strategy, restructured the site, and created user personas and journeys focused on diversity and accessibility.

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^ Fitfinder delivers fitness that fits. Backed by data, our interactive tool identifies your needs, then matches you to targeted programs for results.
^ Our realistic, research-backed personas distill user behaviors, goals, and motivations into insightful profiles.
Results
58% Smoother Experience
Our interactive prototypes were tested with 7 users before and after the changes. The impact was significant: In just 4 months, the average time users spent searching on the site decreased from 1 minute 30 seconds to only 52 seconds. Our intuitive, seamless designs made the platform more efficient for all.

The quick pacing, active voice, and focus on results portray our work as modern, energetic, and user-focused.
Hero Image
Client logo

Take Storytelling to the Next Level

  • Contribution:
  • User Experience
  • Prototyping
  • Branding
  • UI Design
  • Role:
  • UI & UX Designer
Case Study (PDF)Prototype (Figma)

Storylizer, a new web app startup for creative professionals, brought us on board to help conceptualize and design their innovative 3D storyboarding tool.

Identifying friction in the production process, Storylizer aims to transform storyboarding with AI-powered text-to-3D conversion and a library of 10,000+ customizable assets.

We optimized the UX and UI using the latest web design trends to create an intuitive, visually-striking platform. The slick interface makes it easy to turn scripts into 3D scenes using predefined camera angles, poses, and assets with just a few clicks. No 3D design expertise required.

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^ The Storylizer use case video delivers a quick walkthrough that shows potential users the possibilities of Storylizer. It highlights key features and demonstrates how Storylizer can help bring ideas to life.
Let's Roll
hello@ljustin.com
View the Previous Profolio (2021 - 2023 Oct)